نتایج جستجو برای: Word of Mouth
تعداد نتایج: 21173330 فیلتر نتایج به سال:
testing plays a vital role in any language teaching program. it allows teachers and stakeholders, including program administrators, parents, admissions officers and prospective employers to be assured that the learners are progressing according to an accepted standard (douglas, 2010). the problems currently facing language testers have both practical and theoretical implications but the first i...
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...
the aim of this study was to describe and determine the relationship between satisfaction and customer loyalty and word of mouth advertising in zanjan bodybuilding clubs. the population of this study included all customers of bodybuilding clubs in zanjan city who had at least one year of physical activities in these clubs. 280 customers were randomly selected from bodybuilding clubs and data of...
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
تأثیر مزایای رابطه ای بر تشویق مشتریان برای مشارکت در ارتباط توصیه ای (موردمطالعه: مشتریان بانک ملت)
ارتباط توصیه ای اغلب تأثیر مهمی بر مصرف کننده دارد و در بعضی از مواقع به عنوان مهم ترین عامل تأثیرگذار بر تصمیم خرید مشتری تلقی می شود. لذا با توجه به اهمیت مفهوم ارتباط توصیه ای در ادبیات بازاریابی، هدف اصلی در این پژوهش بررسی تأثیر مزایای رابطه ای بر ارتباط توصیه ای در میان مشتریان است. مقاله حاضر، مطالعه ای توصیفی است که به روش پیمایشی انجام گرفته است. جامعه آماری این پژوهش شامل 711 نفر از م...
word of mouth has become an important source of information affecting attitudes and behaviors of consumers. specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. current study aims to investigate influe...
abstract compound is a word-formation process that are made two free morpheme (independent) and forms a new word with a new meaning that consists of meaning of both two component of compound. avestan language is one of the ancient iranian languages that is one of the indo-iranian languages. indo-iranian languages is one branch of indo-european languages. structure of compound noun and adjectiv...
the changes in todays world organization, to the extent that instability can be characterized with the most stable organizations called this afternoon. if you ever change management component, an additional value to the organization was considered, today, these elements become the foundation the organization is survival. the definition of the entrepreneur to identify opportunities to exploit a...
different researchers in different parts of the world have investigated the strategies used to translate written works ranging from novels to classroom assignments. however, by the significant increase in the number of postgraduate students in iran in the last few years, a very common kind of translation in iran includes translating abstracts of master’s theses. in this work, the researcher hav...
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